About us


The story of Grab Em Snacks and our plantain chips goes back to Geetha Jayaraman's childhood years in Malaysia where plantain chips were as ubiquitous as potato chips are today in N. America.

Moving as an adult to the United States meant an exciting new chapter in her life but also meant having to bid farewell to such beloved comfort foods as plantain chips. While visiting the US, her mother stumbled upon raw plantains at a foodstore and exclaimed in surprise. Here was an opportunity to see if they could bring back a slice of that Asian childhood!

That, briefly, is the story of GrabEm Snacks and how the germ of an idea took root. Today, Geetha combines her considerable experience in corporate America with her love for cooking to introduce her favorite snack food to a new market and a new generation.